Housing Authority of the City of Pittsburgh Organizational Style and Rebranding

Project Overview

Known for providing affordable housing to Pittsburgh residents in need, HACP is looking to develop an organizational style that helps to clearly establish their brand identity, accentuate the nature of their business and help to convey the impact that HACP’s work has on the community. They are seeking to adopt a new logo, new style guide, and a brand that will be clearly identifiable by current residents, potential clients, and stakeholders. This brand update in hand-in-hand with the relocation of the main offices, and it on opportunity for the authority to unveil a refreshed look and mission statement.

Core Services Performed:

  • Graphic Design
  • Outreach
  • Brand and Style Guide Development
  • Peer/Competitor Research

Client: Housing Authority of the City of Pittsburgh, Pennsylvania

Prime: Wall to Wall Studios

Timeline:  September 2020 – November 2020

Graphic Design

E. Holdings partnered with Wall to Wall, a Brand and Digital Design Agency, to complete the project. The team’s combined expertise in strategic creative design was vital in creating HACP’s new and refreshed brand identity and guidelines. The organizational style guide will be implemented company-wide and is to include; a corporate identity suite, newsletter template, logo suite, business card design, updated fonts and colors, and a refreshed tagline. The brand identity will pay homage to the HACP’s past while opening the door for a bright, new future. Lastly, the completed style guide will include a glossary of terms, abbreviations, acronyms, and lists of community owned and/or operated by the Authority.

Research & Outreach

HACP is amongst many housing authorities within the United States and is comparable in services to many entities within the city. In an effort to set themselves apart from these entities, and stay on top on market trend, the team chose to do a peer and competitor review to gather useful information on these agencies. E Holdings was responsible for researching organizations noted by HACP, and additional identified similar agencies, and compiling a report regarding these organization’s logos, main message, mission, or tagline, a main standout item that sets the entity apart, and keywords that describe them/their services.


Additionally, the team was tasked with conducting multiple stakeholder interviews. The information gathered in these interviews with current renters, landlords, and HACP employees is vital in understanding the direct impact the authority has on the residents of the city at personal level.


Dave Broniecki
Data Engineer, Associate Project Manager

Dave is a NASSCO certified Mechanical Engineer. Specializing in retrieving and analyzing data from various sources to support condition assessment and capital improvement planning activities. Utilizing data to coordinate and track progress on key organizational performance indicators, he assists stakeholders in making decisions related to strategic planning. He has been integral in establishing data management programs essential for planning the future repair and management of large-scale sewer networks.  David works with clients to develop training programs and SOPs that address current maintenance needs and future Capital Improvement Planning.

Contact: dave.broniecki@eholdingsinc.com

Christine Barton, PE, PLS
Project Engineer

Christine Barton is a registered civil engineer and land surveyor with expert experience in site design, land development, water resources design for civil/site projects including layouts, utility plans, and permitting, and coordination/management of field survey work.  She has successfully held positions as project manager, project designer, and office manager to serve the needs of the clients within the residential, commercial, military, industrial, and healthcare industries. Core proficiencies include coordination with local land development planning agencies, county conservation districts, the Pennsylvania Department of Transportation, and the  Pennsylvania Department of Environment.

Contact: christine.barton@eholdingsinc.com

Irvin Williams, President

As the President and founder of E. Holdings, Irvin is currently focused on the company’s succession, strategic growth, and development. He has both a professional and personal interest in Pittsburgh’s success.  A Pittsburgh native and founder of several development companies, he has an extensive understanding of finance and business, which are vital to the success of this company. He has served in numerous management positions including financial advisor, senior vice president, project manager, general contractor, developer, and construction manager. Active in the local community, he made the decision to dedicate his expertise to rebuilding economically sustainable communities with the approval of their existing residents. In 1996, he and his wife became the first African Americans in Western Pennsylvania to develop and own a commercial office building, Williams Square. He graduated from Pennsylvania State University with an AAS in Mathematics.

Contact: irvin.williams@eholdingsinc.com | 412-434-6290

Amy Wiles, AICP
Manager of Planning & Design

Amy’s professional experience crosses a variety of disciplines, ranging from county and multi-municipal comprehensive plans and land use ordinances (zoning and subdivision and land development) to specialized planning studies, such as wayfinding master plans and parks, recreation, trails and greenways plans. She has been employed by E. Holdings for two years and has 20 years of professional experience.

Contact: amy.wiles@eholdingsinc.com | 724-448-0286

Alexis Meier, MPP
Director of Communications

Alexis is the Director of Communications at E. Holdings. There she has worked as the Municipal Coordinator for an in-depth municipal assessment project for the Allegheny County Sanitary Authority (ALCOSAN). She oversees all of E. Holding’s public relations and public outreach efforts. She also brings experience as a Government Affairs Manager for Duane Morris Government Strategies. She worked on community development projects and developing and executing government relations strategies as well as fundraising efforts. She has also spent time navigating our political system in Washington D.C. as the Legislative Staff Assistant for U.S. Senator Rick Santorum. Her understanding of legislation and politics gives her a unique viewpoint when collaborating on civic projects. 

Contact: alexis.meier@eholdingsinc.com | 412-656-8850

Janai Williams Smith, MCP
Managing Director and EVP

Janai Smith is the Managing Director and Principal of E. Holdings, Inc. Janai is a versatile, goal-oriented Program Manager with 20+ years of experience supporting the strategic direction of large-scale programs, setting budgets and managing risks while achieving overall company goals and exceeding customer expectations. As a planner and economist, Janai has been involved in a diverse array of projects, among them master plans, urban revitalization plan, visioning studies, brownfield and infill redevelopment projects, strategic planning and infrastructure improvement programs.

Janai’s interest in urban planning, design and infrastructure programs is rooted in a passion for the creation of sustainable communities that deliver equity in planning and implementation by making connections with people and their built environment. Her affinity for complex problem-solving can be seen in the diverse array of projects in which she’s been engaged from revitalization plans for depressed urban neighborhoods to brand new communities and programs. Leading a process-oriented, multidisciplinary team, Janai’s dedication to achieving consensus in her client’s goals and stakeholders’ vision has made a significant contribution to the successful development of numerous projects. 

Contact: janai.smith@eholdingsinc.com | 412-728-5726