Estes Park Downtown Wayfinding Signage Program

Project Overview

The Town of Estes Park, CO contracted e Holdings, Inc. to assist in designing and planning wayfinding for the town’s downtown area. As a popular tourist destination, Estes Park is visited by up to 4.5 million people every year. The town plans on installing pedestrian directional and informational kiosks in and around the downtown area to best capture this audience, promote the town’s amenities and businesses, and direct visitors and residents to assets. E. Holdings, Inc. worked with the town to design and plan a new complete wayfinding system that will allow the town to utilize the signs in the best way possible to ensure adequate breadcrumb paths without the signage being overwhelming or over-placed. 

Core Services Performed:

  • Signage Design
  • Wayfinding Planning
  • GIS Mapping
  • Condition Assessment, Documentation, & Mapping
  • Construction & Implementation Planning

Client: Town of Estes Park, Colorado

Timeline:  May 2022 – January 2023

Review & Engagement

The team worked with the town to review and incorporate  previous Town efforts and recommendations, including the 2018 Downtown Plan, the 2019 Preliminary Downtown Wayfinding Plan, and the 2021 Parking Pilot Project. Building on these plans we also conducted 2 rounds of public engagement which included public meetings, online surveys, and input gathering at local events throughout the summer of 2022. In the first round of input articipants told us that the signs should:

  • Fit into the natural setting of the town
  • Be clear and east to understand
  • Be easily maintained
  • Incorporate quality workmanship and materials
  • Incorporate artistic elements

This input was this synthesized and incorporated into the final design options. These options were then presented to the town Transportation Advisory Board (TAB) and Town Board for comments as well as to the public as part of the second round of public engagement. In this round we asked participants to vote on the design options and provide input about design and material preferences. This input was combined and used to create a final full design family which was again presented to the TAB, Town Board, and the public. In the final round of public engagement the final design was presented and participants were asked to provide input on sign locations and preference on implementation and phasing.

Excerpt from the first round of public engagement online survey
Results of the second round of public engagement

Signage Design and Wayfinding

The final design family includes pedestrian directional signage, pedestrian kiosks, destination signage, and auto directional signage. The cohesive design incorporates the Town’s brand colors and materials such as locally sourced sandstone, and wood features that blend into the town’s location as the gateway to Rocky Mountain National Park. The design features a layered look that brings visual appeal to the signs while allowing for easy removal of blades if/when messaging needs to be updated. We also conducted a full location review of existing and planned sign placement, as well as plans for upcoming roadway changes, and incorporated this data into a final location plan for each sign type. The final plan includes sign designs, final location plans, messaging, a construction and bid package, and implementation plans. 

Construction and installation of Phase 1 of the downtown signs occurred in July 2022. See below for photos of the complete signage.

You can visit the project website at

Dave Broniecki
Data Engineer, Associate Project Manager

Dave is a NASSCO certified Mechanical Engineer. Specializing in retrieving and analyzing data from various sources to support condition assessment and capital improvement planning activities. Utilizing data to coordinate and track progress on key organizational performance indicators, he assists stakeholders in making decisions related to strategic planning. He has been integral in establishing data management programs essential for planning the future repair and management of large-scale sewer networks.  David works with clients to develop training programs and SOPs that address current maintenance needs and future Capital Improvement Planning.


Christine Barton, PE, PLS
Project Engineer

Christine Barton is a registered civil engineer and land surveyor with expert experience in site design, land development, water resources design for civil/site projects including layouts, utility plans, and permitting, and coordination/management of field survey work.  She has successfully held positions as project manager, project designer, and office manager to serve the needs of the clients within the residential, commercial, military, industrial, and healthcare industries. Core proficiencies include coordination with local land development planning agencies, county conservation districts, the Pennsylvania Department of Transportation, and the  Pennsylvania Department of Environment.


Irvin Williams, President

As the President and founder of E. Holdings, Irvin is currently focused on the company’s succession, strategic growth, and development. He has both a professional and personal interest in Pittsburgh’s success.  A Pittsburgh native and founder of several development companies, he has an extensive understanding of finance and business, which are vital to the success of this company. He has served in numerous management positions including financial advisor, senior vice president, project manager, general contractor, developer, and construction manager. Active in the local community, he made the decision to dedicate his expertise to rebuilding economically sustainable communities with the approval of their existing residents. In 1996, he and his wife became the first African Americans in Western Pennsylvania to develop and own a commercial office building, Williams Square. He graduated from Pennsylvania State University with an AAS in Mathematics.

Contact: | 412-434-6290

Amy Wiles, AICP
Manager of Planning & Design

Amy’s professional experience crosses a variety of disciplines, ranging from county and multi-municipal comprehensive plans and land use ordinances (zoning and subdivision and land development) to specialized planning studies, such as wayfinding master plans and parks, recreation, trails and greenways plans. She has been employed by E. Holdings for two years and has 20 years of professional experience.

Contact: | 724-448-0286

Alexis Meier, MPP
Director of Communications

Alexis is the Director of Communications at E. Holdings. There she has worked as the Municipal Coordinator for an in-depth municipal assessment project for the Allegheny County Sanitary Authority (ALCOSAN). She oversees all of E. Holding’s public relations and public outreach efforts. She also brings experience as a Government Affairs Manager for Duane Morris Government Strategies. She worked on community development projects and developing and executing government relations strategies as well as fundraising efforts. She has also spent time navigating our political system in Washington D.C. as the Legislative Staff Assistant for U.S. Senator Rick Santorum. Her understanding of legislation and politics gives her a unique viewpoint when collaborating on civic projects. 

Contact: | 412-656-8850

Janai Williams Smith, MCP
Managing Director and EVP

Janai Smith is the Managing Director and Principal of E. Holdings, Inc. Janai is a versatile, goal-oriented Program Manager with 20+ years of experience supporting the strategic direction of large-scale programs, setting budgets and managing risks while achieving overall company goals and exceeding customer expectations. As a planner and economist, Janai has been involved in a diverse array of projects, among them master plans, urban revitalization plan, visioning studies, brownfield and infill redevelopment projects, strategic planning and infrastructure improvement programs.

Janai’s interest in urban planning, design and infrastructure programs is rooted in a passion for the creation of sustainable communities that deliver equity in planning and implementation by making connections with people and their built environment. Her affinity for complex problem-solving can be seen in the diverse array of projects in which she’s been engaged from revitalization plans for depressed urban neighborhoods to brand new communities and programs. Leading a process-oriented, multidisciplinary team, Janai’s dedication to achieving consensus in her client’s goals and stakeholders’ vision has made a significant contribution to the successful development of numerous projects. 

Contact: | 412-728-5726