Building on the East Busway (BOTEB), Wilkinsburg & Brushton Station Area Plan
Building on the East Busway (BOTEB), Wilkinsburg & Brushton Station Area Plan
Building on the East Busway (BOTEB), Wilkinsburg & Brushton Station Area Plan
The Martin Luther King, Jr. East Busway is one of Pittsburgh's greatest transit assets. PRT's Building on the East Busway (BOTEB) initiative asked a simple question: what would it take to unlock more of its potential?
EHI was contracted under HDR, Inc. to lead public engagement and outreach for BOTEB — PRT’s comprehensive effort to plan transit-oriented development and multimodal improvements along the busway corridor and study the potential for up to three new infill stations. EHI also developed the project’s visual identity, creating a cohesive logo and branding guidelines along with all materials and collateral for meetings and online engagement.
The engagement plan was built around a clear principle: center the people who depend on transit most. EHI’s tailored methods included in-person and online meetings, pop-up input events, attendance at existing community gatherings and organization meetings, static information tables and boards located at stations, mailers and survey cards, and online and mailed surveys — meeting riders where they already are rather than expecting them to come to us.
That approach powered the development of completed Station Area Plans for Wilkinsburg and Brushton. EHI hosted three series of meetings for the plans, each combining Stakeholder Advisory Committee sessions, public meetings, community pop-ups, and mobile table events. In total, the team hosted two online and three in-person meetings and seven pop-ups, gathering more than 480 comments — while keeping the project website continuously updated with next steps, informational materials, “what we heard” summaries, surveys, and interactive maps.
EHI also supported the analytical side of the study, assisting in the creation of a rubric integrating demographic, ridership, and community context data to evaluate and prioritize potential infill station sites.
EHI helped PRT plan a busway corridor designed to grow with the communities along it — and for them.
CLIENT:
Pittsburgh Regional Transit
LOCATION:
Pittsburgh, PA and Wilkinsburg Borough, PA
SERVICES PROVIDED:
• Community engagement
• Stakeholder outreach
• Strategic communications
• Public meetings & facilitation
• Surveys & research
• Content creation
• Branding & graphic design
• Digital & social media campaigns
• Transit & corridor planning
• GIS mapping & Data visualization
• Data analysis
Visit the project website:
engage.rideprt.org/wilkinsburg-brushton